Act on hidden growth opportunities in your market
Approximately $388M in annual revenue is lost to competitors due to employed PCP referral leakage.1 However, understanding exactly where leakage is happening can be challenging without actionable market intelligence.
Optum® Market Advantage (OMA) is a comprehensive planning solution that combines local market analytics, scenario planning tools, business planning intelligence and leadership resources for true end-to-end support of your growth and business development needs.
With more than a decade in the market and comprehensive datasets, we can help your strategic and financial planning teams navigate a changing market and better support your patients.
Key features
Extensive claims coverage
Gain broad market visibility and deep patient journey insights through the combination of our all-payer and longitudinal claims datasets.
- All-payer market view: Broad market intelligence sourced from claims across over 220M unique patient lives in the U.S. and more than 120 payers, with projection and modeling applied to enable the identification and evaluation of opportunities such as market share, market size and physician referral patterns.
- Longitudinal patient journey view: A deeper, patient-centric view of where, when and how specific patient populations receive care. Unlike modeled market estimates, this dataset includes complete claims histories from select commercial and Medicare FFS populations, with expanded payer representation across commercial, government and other segments.
Advanced referral analytics
We layer our advanced referral analytics on top of raw claims data to turn data into actionable insights. Our flexible business intelligence tool can help you dive into the datasets using custom queries.
Embedded consultation
Every client is matched to a dedicated value advisor to help you realize ROI2 by optimizing tool use to achieve your organization's goals. This single point of contact brings subject matter expertise to connect data to insights and help drive speed to value.
Growth opportunity forecasting
OMA surfaces growth opportunities across service lines, ambulatory expansions and site-of-care shifts, helping you prioritize investments that are sustainable.
Physician outreach
Powered by a custom-built Salesforce application, our Physician Relationship Management (PRM) tool integrates seamlessly with OMA claims data to combine market share insights with ongoing physician outreach initiatives reporting. By measuring your network alignment over time, we can help you quantify the impact of your physician liaisons.
Our impact
OMA has enabled clients to identify real opportunity and ROI.2
$1.96M annual net revenue
One health system achieved $1.96M in annual net revenue from leveraging OMA data for physician outreach.3
$907K in surgery revenue growth
One hospital grew surgery revenue by $907K after conducting outreach to physicians identified through OMA data.3
$192M identified
One health system identified $192M in referral revenue leakage out of one regional market.3
Schedule a demo
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Industry insights
Case study
See how health systems used data-driven market insights to identify growth opportunities, support planning and inform strategy.
White paper
Get tools for applying data-driven outreach to develop a successful growth strategy.
Product information and resources
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Sell sheet
Optum Market Advantage
Learn how we help hospitals and health systems compete and perform more effectively in their markets.
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Sell sheet
Develop your growth strategy
Understand how OMA helps organizations advance their strategic planning initiatives.
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Sources
- The top 10 trends impacting health systems in 2025 (advisory.com)
- ROI may vary based on customer, and while Optum supports customers to maximize ROI, it cannot guarantee results as outcomes are contingent upon customer decisions.
- Based on mutually verified numbers between the client and Optum.