Put the right healthcare data analytics to work for you
To run an organization effectively, you need actionable analytics and health system insights. But that can be easier said than done. You also need to understand physician dynamics, consider new investments and gain insight into areas like ambulatory care — all while monitoring your competitors.
Optum® Market Advantage (OMA) is a comprehensive planning solution that combines local market analytics, scenario planning tools, business planning intelligence and leadership resources for true end-to-end support of your growth and business development needs.
With more than 10 years in the market and comprehensive datasets, we can help you carry out your strategic decisions, navigate a changing market and better support your patients.
Enhance your growth strategy
Get actionable data
We have one of the most robust datasets in the market, with over 1,800 sources, 18 billion unique claims and 300 million lives covered nationally across inpatient and outpatient settings. We help you track patient journeys, view market share by service line and more.
Leverage customizable queries
We layer our proprietary referral analytics on top of raw claims data to turn data into actionable insights you can use. Our flexible business intelligence tool can help you dive into the datasets using custom queries.
Enable seamless integration
Our Physician Relationship Management (PRM) solution integrates seamlessly to combine claims data with physician interactions to analyze trends and measure ROI. From modeled views of patient loyalty to tracking shared patient connections between physicians, we help pinpoint the impact of your outreach efforts.
Get personalized data tools
Our support structure includes a team of experts to help you realize ROI by targeting the tool to achieve your organization's goals.
Realize your growth objectives
Get analytics and planning support that works for you.
Support your clinical, growth and financial initiatives
Our tool provides powerful yet digestible growth insights that enable you to optimize and engage your physician network.
Achieve strategic outcomes with data analytics
OMA helps health systems use data-driven analytics to evaluate service line performance and growth opportunities in your local market.
Boost insights with business intelligence resources
We help you make more informed, intelligent business planning decisions by providing the right tools and data for your health system.
Schedule a demo
Let us show you how to create targeted growth using our unique approach to healthcare data analytics.
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Optum Market Advantage
Learn how we help hospitals and health systems compete and perform more effectively in their market.