Leverage consumer data to drive patient acquisition
Healthcare organizations want to attract new patients and build loyalty in a cost-effective way. But despite investing in consumer technology to attract more patients, it’s not easy getting your message to the right audiences.
Optum® Consumer Acquisition Services helps you drive measurable growth with a positive ROI. We support healthcare organizations in understanding markets and reaching target audiences.
By combining proprietary data with machine learning, we help you reach consumer segments likely to need care. Analytics support and marketing services help align these insights to your growth and engagement goals.
We customize solutions to help you acquire patients
Easy-to-access data
Make disparate data sources actionable by designing consumer profiles, segmenting and tracking targeted marketing campaigns.
Robust data
We use an extensive set of de-identified claims, clinical and consumer data to build advanced machine learning models.
Analytics support
We ensure the resources and approach we use align with your organization’s unique goals, needs and skills to maximize value.
Service collaboration
Optum can work with any marketing agency of your choice to incorporate insights that will help you develop and execute targeted campaigns for high-value customer segments.
Looking at the attendance of our physician seminars, we’re hearing more and more often that they heard about it from a direct mail piece than any other channel. This speaks to the value of the propensity model you’ve created for us.
Director of Marketing, west coast health system
Enhanced patient engagement, improved ROI
Improve marketing ROI
Get more from your marketing spend by targeting consumers in a more precise and targeted fashion.
Drive patient acquisition
Identify and engage potential patients with the right message, at the right time.
Grow patient loyalty
Retain existing customers with targeted campaigns aligned to their needs.
Enable growth planning
Discover markets with unmet demand and other hidden trends to drive service line growth.
Schedule a demo
Let us show you how to create targeted growth using our unique approach to healthcare data analytics.
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