Informational

Data use:

We use cookies and similar tools to make your use of this website easy and to keep it working properly. We may share data about you and how you use the site with third parties, such as analytics and marketing partners. Learn more in our Privacy Policy and Terms of Use. By continuing to use the site, you agree to this.

White paper

The Physician Liaison Outreach Playbook

Proactive planning is the key to successful physician-to-physician marketing. Learn how to lay the groundwork necessary to achieve solid results.

Execute impactful physician visits

The goal of the Physician Liaison Outreach Playbook is to provide physician liaisons with best practices, tools and templates to facilitate effective physician relationship-building. Download now to see our featured tools and templates.

Gain access to this resource

Please complete the form below to get the insights you're looking for.

Related healthcare insights

White paper

Prepare for the F6 transition with greater clarity

Learn how a more flexible approach can help simplify the F6 transition.

Article

HEDIS: Evolving from measuring activity to measuring outcomes

As HEDIS evolves to focus on outcomes, health plans must strengthen member engagement, care coordination and predictive analytics.

Video

Meet an Optum senior care nurse practitioner: A day in the life

See how nurse practitioners help identify health changes early, treat residents and strengthen collaboration in senior living communities.

© 2026 Optum, Inc. All rights reserved. Stock photos used.