Skip to main content

White paper

The Physician Liaison Outreach Playbook

Proactive planning is the key to successful physician-to-physician marketing. Learn how to lay the groundwork necessary to achieve solid results.

Execute impactful physician visits

The goal of the Physician Liaison Outreach Playbook is to provide physician liaisons with best practices, tools and templates to facilitate effective physician relationship-building. Download now to see our featured tools and templates.

Related healthcare insights

Beth Israel Deaconess Medical Center Transforms Radiology Education

Case study

Cloud transition enhances teaching and sets growth path

An academic medical center is revolutionizing radiology education with cloud-native technology, enhancing case creation, anonymization and remote access.

Is Your PBM Delivering the Best Value? 4 Key Questions to Ask

Article

Is your PBM delivering the best value? 4 key questions to ask

See if your PBM is giving you the tools and guidance you need to balance savings with improved outcomes.

Infusion Nurse Kayaks Through Hurricane Damage to Give Care

Article

Infusion nurse kayaks through hurricane damage to administer care

An Optum Infusion Pharmacy nurse’s commitment to ensure her patients received their medication after a hurricane is just one example of the care team’s compassion and commitment.