Skip to main content

Service

Member Activation

Multi-channel outreach delivers health education and care assistance, helping to improve outcomes and close gaps in care.

Leading member engagement with streamlined compliance

Our healthcare communication software helps you encourage improved health, with member engagement services that deliver targeted communications and live advocate support to schedule appointments and in-home clinical visits. Promote care compliance more effectively with health engagement management using targeted education and hands-on member support.

Plus, you’re in a better position to advance industry ratings by making a positive impact on Health Effectiveness and Information Set (HEDIS®) scores and CMS Star ratings.

Engagement tools to promote preventative care and compliance

Tailored campaigns

We create custom campaigns to help health plans meet specific goals, including reminders, education and assistance activating the member in their healthcare journey.

HEDIS® and Star gap closure

Achieving quality metrics and closing the care gap involves helping members engage and take action to address their health. Optum has the capability to implement scalable and cost-effective solutions with advanced healthcare communication software.

Augment clinical staff

Utilizing Optum to help conduct outreach allows clinical staff to focus on those members with greater clinical need or complexity, rather than routine communications.

Centralized data

Inform your member engagement strategies to deliver the right message to the right members at the right time with sophisticated analytics and data, including your existing claims data.

Key benefits

Employ knowledge-driven member engagement strategies.

Drive member satisfaction

Improve loyalty by providing valuable communications and outreach that guide members toward a healthier lifestyle. 

Target member populations

Use data and analytics to better understand member needs and deliver relevant, timely outreach. 

Reduce member abrasion

Streamline communication touchpoints with a holistic view of organizational communications. 

Let’s start a conversation

We’re here to help you find out how our healthcare communication software could benefit your organization. Complete the quick form to the right, and someone will reach out to you soon.

Our experts will:

  • Discuss your individual use case and business needs
  • Explain our features, benefits, and services
  • Show how this solution can help achieve your goals

Create personalized communications for better member outcomes

Product information and resources

  • PDF

     

    Sell sheet

    Member Activation overview

    Download

Complementary solutions

Member Engagement Solutions

Precisely target the right members, understand how to support them and efficiently deliver programs based on the member’s need.

Social Care Assistance

Assess social determinant of health (SDOH) needs and provide referrals to community-based organizations equipped to address those needs.

Eligibility and enrollment assistance

Use advanced AI to identify eligible members for Medicare, Medicaid, and LIS, and guide them through the application process.

HEDIS® is a registered trademark of the National Committee for Quality Assurance (NCQA).