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Member Engagement Solutions

We help health plans precisely target the right members, understand how to support them and efficiently deliver programs based on the member’s need.

Drive enrollment and better member outcomes 

There are several potential barriers to enrollment and engagement, including lack of awareness, burdensome application process, hard to reach population, misconception about the purpose of the program and potential asset reporting.

Optum offers a full portfolio of member engagement solutions that takes a lead with help approach for your members to improve quality of life by identifying and providing access to assistance they may need.

Our solutions leverage advanced data analytics, technology and a deep understanding of member behavior to deliver personalized, effective engagement strategies. 

Explore our Member Engagement Solutions

Member activation

Multi-channel outreach that delivers health education and care assistance to help improve outcomes and close gaps in care.

Social Care Assistance

Assess social determinant of health (SDOH) needs and provide referrals to community-based organizations equipped to address those needs.

Eligibility and enrollment assistance

Use advanced AI to identify eligible members for Medicare, Medicaid, and LIS, and guide them through the application process.

Related healthcare insights

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Proactively renew dual eligibles for Medicaid

Learn how Optum uses AI, state-specific logic and robust workflows to help with proactive dual eligible Medicaid renewals.

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Patient education: The secret to success in risk adjustment and VBC

Effective patient education fosters adherence to medical treatments and promotes healthy patient behaviors, in turn facilitating successful risk adjustment and value-based care.

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AI advancements bridge the gap to dual eligibility enrollment

See how AI-powered technology and personalized member engagement are helping to identify and enroll more members into Medicaid programs.

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Risk adjustment Star ratings success

Discover 5 strategies that will help your health plan be prepared to factor risk adjustment data into Star Ratings.

Together, we can build a member engagement strategy that checks all the boxes.