Skip to main content

E-book

What Gen Z wants in employer fitness benefits

To stand out to Gen Z in a tight labor market, employers need fitness benefits that deliver flexibility, personalization and connection.

Gen Z expects a lot in employer fitness benefits — here’s how to deliver

Twenty-somethings are flooding the workplace — and bringing with them new expectations around work/life balance, health and wellness. To hire and retain younger workers, employers need to help Gen Zers promote healthy habits, reduce stress and foster social connections. We’ve identified ways you can create a culture of wellness that does just that.

In this e-book, learn how to customize your fitness benefits to meet this generation's growing needs.

Related healthcare insights

View all
The New AI Approach to Eliminating Contract-Based Errors

Article

The new AI approach to eliminating contract-based errors

Learn how we're leveraging AI to help minimize payment errors associated with manual contract reviews.  

Q&A: How Optum Financial is Modernizing Healthcare Payment Delivery

Article

Q&A: How Optum Financial is modernizing healthcare payment delivery

Explore how Optum Financial payment solutions streamline operations for healthcare organizations in this Q&A with Senior VP Brian Andrews.

How Optum Care Transitions Improves Post-Acute Care

Case study

How Optum Care Transitions helps improve post-acute performance for health plans

See how a leading health plan reduced costs, improved outcomes and strengthened provider relationships with a modern post-acute care model.