Skip to main content

E-book

What Gen Z wants in employer fitness benefits

To stand out to Gen Z in a tight labor market, employers need fitness benefits that deliver flexibility, personalization and connection.

Gen Z expects a lot in employer fitness benefits — here’s how to deliver

Twenty-somethings are flooding the workplace — and bringing with them new expectations around work/life balance, health and wellness. To hire and retain younger workers, employers need to help Gen Zers promote healthy habits, reduce stress and foster social connections. We’ve identified ways you can create a culture of wellness that does just that.

In this e-book, learn how to customize your fitness benefits to meet this generation's growing needs.

Related healthcare insights

View all
Second Opinion & COEs Help Address Avoidable MSK Surgeries

Article

Second Opinion plus COEs can help address avoidable MSK surgeries 

Musculoskeletal surgeries are driving up costs. Payers can bend the curve with digital care, expert second opinions and high-performing surgical centers.

Optum Recognized as 2026 RCM Market-Defining Leader

Report

Optum recognized as 2026 RCM market-defining leader

Optum named a leader in Everest Group’s Revenue Cycle Management (RCM) Platforms PEAK Matrix® Assessment for 2026.

Pharmacy benefit insights

Stay informed of pharmacy benefit trends, industry news, the latest innovations and how to provide better pharmacy benefits, medication adherence and outcomes.