Skip to main content

E-book

What Gen Z wants in employer fitness benefits

To stand out to Gen Z in a tight labor market, employers need fitness benefits that deliver flexibility, personalization and connection.

Gen Z expects a lot in employer fitness benefits — here’s how to deliver

Twenty-somethings are flooding the workplace — and bringing with them new expectations around work/life balance, health and wellness. To hire and retain younger workers, employers need to help Gen Zers promote healthy habits, reduce stress and foster social connections. We’ve identified ways you can create a culture of wellness that does just that.

In this e-book, learn how to customize your fitness benefits to meet this generation's growing needs.

Related healthcare insights

View all

Article

How we’re advancing the future of healthcare payments with AI

Optum Financial is exploring ways to leverage AI and other advanced technologies to connect healthcare payments and information for a simpler experience.

White paper

Building a framework to support value-based care

Discover how your health plan can strengthen its risk adjustment programs with Optum.

Article

Why site of care matters now more than ever

Smart clinical strategy: meet patient needs with expanding sites of care