The future of revenue cycle is not siloed
The One, Big, Beautiful Bill Act (OBBBA) amplifies longstanding financial pressures and makes inaction financially untenable. The health systems that succeed will be those that aggressively build margin resilience now — not those that wait to see where cuts land.
This modernization requires integrating revenue cycle, supply chain and workforce transformation into a unified margin-improvement strategy.
On the revenue side, leaders must tighten processes across patient access, clinical revenue cycle, revenue integrity and the business office.
- Patient access and experience: Strengthen customer-facing processes and expand self-service capabilities to increase loyalty and reduce friction — an essential strategy as patients face rising out-of-pocket costs.
- Clinical revenue cycle: Improve provider documentation accuracy and apply automation to reduce coding errors and accelerate reimbursement.
- Revenue integrity: Protect pricing accuracy and align closely with clinical departments to ensure charge capture reflects true care delivered.
- Business office: Modernize denial management and contracting strategies, leveraging analytics to strengthen payer negotiations.
Shifting from transactional procurement to value-based, analytics-driven supply chain operations is one option being taken by some progressive organizations. This includes:
- Using real-time benchmark data to pinpoint cost-saving opportunities
- Integrating ERP and EMR systems to improve procure-to-pay and contact-to-cash workflows
- Leveraging AI-enabled forecasting to anticipate disruptions before they occur
Throughout this work, clinicians remain key partners in evaluating and adopting products that support both quality and efficiency. Supply chain now mirrors revenue cycle: Data and automation are the differentiators between lagging and leading systems.
In addition, a workforce strategy in the OBBBA era demands precision, utilizing automation and workflow redesign to reduce manual burden, implementing flexible roles and interdisciplinary staffing models, and tying staff directly to workload in order to match cost structure with revenue drivers.
Labor is the biggest cost, but also the greatest asset. Sustainable workforce transformation requires both rigor and respect — valuing staff experience while removing unnecessary cognitive and operational load.