How health equity can be a catalyst for growth

[SOFT MUSIC PLAYING IN THE BACKGROUND THROUGHOUT VIDEO]

[MAIA LAING SPEAKING ON SCREEN]

[Text On Screen – Maia Laing, Vice President of Health Equity Optum]

MAIA LAING:  Hi, I'm Maia Laing, Vice President of Health Equity at Optum.

[CATHERINE ANDERSON SPEAKING ON SCREEN]

[Text On Screen – Catherine Anderson, Senior Vice President of Health Equity Strategy UnitedHealth Group]

CATHERINE ANDERSON: And I'm Catherine Anderson, Senior Vice President of Health Equity Strategy at UnitedHealth Group.

[VIDEO OF NURSES TENDING TO PATIENTS, A TELEHEALTH VISIT]

[CATHERINE ANDERSON VOICEOVER]

Health leaders today are looking for new ways to drive growth, control health care costs, meet rising consumer expectations, and differentiate from competitors. Measurably reducing health disparities can create significant competitive advantages. We're here to share some examples of how health equity can drive a strong growth strategy.

[Text On Screen – Health equity is a strong strategy for growth]

[MAIA LAING SPEAKING ON SCREEN]

MAIA LAING: To be competitive today, health care organizations need to meet every consumer at the right place, the right time, and in the right way. And that is also the way to achieve health equity.

[CATHERINE ANDERSON SPEAKING ON SCREEN]

CATHERINE ANDERSON: That's really important. For example, if the growth goal is to reach more people, organizations can improve outreach to underserved communities already in their footprint.

[Text On Screen – Reach more people by addressing underserved communities]

[VIDEO OF A VETERAN, A PERSON IN A WHEELCHAIR ON THE STREET, AND OF DIFFERENT POPULATIONS OF PEOPLE MANAGING DIFFERNET CONDITIONS]

[CATHERINE ANDERSON VOICEOVER]

This could include veteran populations, immigrants, people with disabilities, individuals who are financially disadvantaged, people living in rural communities, those managing chronic conditions, and the LGBTQ plus and BIPOC communities.

[Text On Screen – Build loyalty by understanding how people want to engage]

[MAIA LAING SPEAKING ON SCREEN]

MAIA LAING: Now, if the goal is to build loyalty and engagement, it's crucial to deepen our understanding of intersectionality and how people prefer to interact with us.

[CATHERINE ANDERSON SPEAKING ON SCREEN]

CATHERINE ANDERSON: That's a great point. Building genuine connections with the communities we serve enhances our understanding so we can create experiences that people trust.

[VIDEO OF PEOPLE HAVING A CONVERSATION IN A KITCHEN, CLINICIANS HAVING A CONVERSATION, TELEHEALTH VISIT, DOCTOR TENDING TO A PATIENT]

[CATHERINE ANDERSON VOICEOVER]

What we're learning from our partnerships with organizations such as OutCare and the Trevor Project, has prompted us to provide training to doctors, nurses, and front office staff to deepen their understanding of the LGBTQ plus communities and their unique needs.

[MAIA LAING SPEAKING ON SCREEN]

MAIA LAING: We know that matching services to the nuances of a population enables earlier interventions, which improves quality. Personalized experiences provide better outcomes at a lower cost.

[Text On Screen – Improve quality and lower costs with personalized, early interventions]

The combination of those two is another way to unlock growth. Veterans are another population facing poor health outcomes.

[VIDEO OF VETERANS AND VETERAN CARE COORDINATION]

[MAIA LAING VOICEOVER]

They are significantly more likely to have costly conditions such as diabetes, cancer, and mental and behavioral health disorders. We're developing culturally competent veteran care coordination so they can receive the timely, high quality care they deserve, in an environment of empathy, trust, and respect.

[CATHERINE ANDERSON SPEAKING ON SCREEN]

CATHERINE ANDERSON: These examples show that health equity is a catalyst for growth. They also demonstrate that health equity is not an adjunct strategy. It's a critical part of a modern health system that prioritizes high quality, personalized care.

[Text On Screen – Health equity is a critical part of a modern care system]

[MAIA LAING SPEAKING ON SCREEN]

MAIA LAING: The path to growth is clear. One of healthcare's biggest opportunities is to provide better care for underserved populations by reducing long standing health disparities,

[VIDEO OF HEALTH CARE BEING DELIVERED BY A NURSE, DOCTOR, CLINICIANS, AND VIDEO OF MOTHER AND CHILD EMBRACING]

guided by data driven insight, sound strategic planning, and ongoing measurement, health care organizations can eliminate inequity and drive growth, building a better future for everyone.

[Text On Screen – Optum]

[END MUSIC]