Medicare Advantage plans are booming, but as members face more options, health plans must evolve how they market supplemental benefits in order to stand out.
Members delight in free access to vast fitness offerings and wraparound supports, while health plans reap the upsides of stronger member loyalty and the lower healthcare spend often associated with regular physical activity.
Yet when it comes to understanding which specific features will most entice members, as well as how to market and message those differentiators, the details matter. And that applies as much to your intended audience as it does the available products.
In this e-book, we cover how health plans can differentiate their plans to stand out in a crowded market by appealing to the body and the brain, providing variety, combatting loneliness and more.
Related healthcare insights
Article
Life after cancer is complex, and survivorship — living with and beyond diagnosis — demands long-term support for mental, physical and financial health.
Article
Payers facing rising CGT costs and complexity can draw on decades of transplant care experience to improve systems for coordination, risk management and patient support.
Case study
Ongoing staffing shortages are straining senior care facilities. Strategic partnerships and clinician-led support can help bridge the gaps.