Four key metrics for demonstrating performance and value of the emergency department
In many communities, it is not uncommon to see billboards touting lightning-fast wait times for emergency care at this hospital or that health system. The high-profile advertising, unseen a generation ago, highlights today’s super-competitive healthcare environment and underscores the growing importance of emergency room operations. No longer are emergency departments (ED) viewed by hospitals as costly but necessary loss-leaders for providing a full spectrum of critical care. Instead, administrators understand that the emergency room is the true front door of the hospital. Not only is it responsible for originating the majority of inpatient admissions, but the ED also is where many people form long-lasting opinions about the hospital’s brand: Its personnel, level of service and overall quality of care.
That’s why emergency groups should be working constantly to strengthen their operations and enhance their hospital relationships, not just with administrators, but with fellow clinicians and staff. By improving the service and value delivered in the ED, groups can boost the hospital’s overall competitive position. Just as important, they can enhance their standing within the organization and reduce the likelihood that they’ll be replaced by another emergency practice.