Informational

Data use:

We use cookies and similar tools to make your use of this website easy and to keep it working properly. We may share data about you and how you use the site with third parties, such as analytics and marketing partners. Learn more in our Privacy Policy and Terms of Use. By continuing to use the site, you agree to this.

Article

The new senior healthcare consumer

Discover how to effectively serve aging populations with strategies and technology that meet their preferences.

How healthcare leaders should be reevaluating experiences of an aging population

With one in 5 Americans reaching retirement age by 2030, healthcare leaders are challenged to adapt and meet the unique needs of this growing demographic.

This article offers valuable strategies for executives aiming to understand, respect and cater to senior consumer preferences.

Learn how to create an environment where seniors feel supported in engaging with the healthcare system confidently and comfortably.

Related healthcare insights

Article

Enhanced Medicaid Reporting: Arkansas insights

Arkansas uses Enhanced Reporting to turn Medicaid data into insights, policy context and next steps for faster decisions

White paper

The future of primary care may start at the pharmacy

Discover why technology may be the missing link between expanding pharmacist authority and sustainable care delivery.

Article

Helping employees get more from their HSAs

The flexibility behind one of today’s most versatile benefits.

© 2026 Optum, Inc. All rights reserved. Stock photos used.