Meet members’ well-being needs
As the need for member well-being support continues to grow it’s more important than ever to offer mental health and financial incentives. A recent survey found that 100% of employers consider well-being an essential part of their business strategies.
At the same time, communication and engagement around benefits is a challenge. Incentives for well-being programs are increasing in appeal as employers seek to close the gap.
Take a loyalty-centric approach to driving member engagement
Consumer-centric
Optum Engage uses personalized engagement tactics to drive members to discover and engage in products and services leveraging science-based behavioral analytics to present the most relevant solutions for the member.
Custom branding
Optum Engage is a white label product with a custom look and feel for each unique use case. Design branded, personalized marketing strategies and content to drive member knowledge and engagement.
Configurable rewards plans
Design a simplified custom rewards plan based on unique goals and Optum-provided consumer behavior strategy. Use the built-in well-being, delivery/condition management and navigation capabilities for product integration, extensive rewards marketplace and custom rewards program design.
Proven success
Optum Engage users are engaged in their well-being, with 2.9 million preventative screenings, 2.3 million well-being activities and 1.8 million health education activities taking place in 2021.*
Consumer-centric
Optum Engage uses personalized engagement tactics to drive members to discover and engage in products and services leveraging science-based behavioral analytics to present the most relevant solutions for the member.
Key benefits
This comprehensive solution suite is designed for an easier, more engaging health rewards experience.
Comprehensive rewards and loyalty platform
Optum Engage integrates incentive programs, a personalized member dashboard that includes a health profile and survey, missions and challenges, and a rewards marketplace in one experience.
Personalized consumer loyalty
Based on behavioral science-based analytics, Optum Engage offers members personalized recommendations and enhanced rewards options including points transfer to travel and retail partners, preferred discounts, immediate card-linked offers and more.
Multifaceted marketing and reporting
Optum Engage is equipped with self-serve dashboards to understand program success, predefined communication strategies, self-serve event templates and filterable reporting with downloadable outputs.
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*Optum Book of Business, 2021