Integrate patient and provider voices into your research
Capture patient experiences and physician perspectives
Claims and electronic health records (EHR) frequently tell only part of the story. Patients don’t always take their medications as prescribed, or they may have unexpected side effects. Their conditions may be affecting their whole family, or their work productivity may be affected by their treatments.
And while physicians commonly document their interactions with patients, they may not disclose their own attitudes about a condition, its treatment options or its economic burden. It’s important for life sciences companies to capture patient experiences and physician perspectives that come from a range of sources, including regulatory guidelines, social media and patient interactions. This is where our Voice-to-Claim research methodology comes into play.
The Optum Health Economics and Outcomes Research (HEOR) team works with our clients to define a study-specific cohort and works with a third party to reach out to patients and their physicians to participate in Voice-to-Claim research.
We link the new intelligence back to cost and utilization information that’s derived from de-identified clinical or claims data — all while maintaining patient privacy. Our HEOR researchers never see identifiable data, protecting the interests of both the patient and the sponsor. These new data can help clients close critical gaps in knowledge and uncover greater levels of insight.
Explore the full patient journey
See how Voice-to-Claim research was used to help 2 pharmaceutical companies understand a difficult-to-study condition.
Rifky Tkatch, PhD
She provides oversight of project development and supports the business development activities for the PDC team.
Valery Walker, MSc
Since joining Optum in 1992, Valery’s research has spanned numerous therapeutic areas and types of projects.
Yiran Zhang, PhD
Yiran is a senior researcher in the PDC group and has worked in the therapeutic areas of opioid use disorder and schizophrenia.
Key benefits
Unlock the value of design research by exploring patient and physician perspectives on treatment decisions.
Demonstrate value of treatments to payers
Investigate patient and physician attitudes about treatment and insights into how decisions are made.
Bring patient-centric evidence to regulators
Expand your label by illustrating a treatment’s impact on quality of life and effects on productivity.
Illustrate patient value to physicians
Leverage data that can help you guide prescribing patterns over time by examining disease burden and healthcare utilization.
Explore Voice-to-Claim publications
Since 2009, Optum HEOR has contributed over 200 conference presentations and publications in peer-reviewed journals from primary data collection studies covering a broad range of conditions, outcomes and methods.
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