Align your message around why the transition to VBC is critical
We have been talking VBC for decades and there are pockets of providers succeeding in value-based models, but depending on where you sit in the country, others are getting left behind. We have to better communicate the “why” to providers so we can help them get more comfortable with new reimbursement and clinical models. They need the full picture as to why the transition to value is incumbent upon us as Americans, not just as providers. If we are truly going to get health care costs under control, we need to do our part to transition as quickly as we can to VBC. By helping physicians and clinicians better understand, they see the urgency of the “why.” In turn, they could thrive in VBC models and experience a better financial outlook professionally and personally. physicians and clinicians better understand, they see the urgency of the “why.” In turn, they could thrive in VBC models and experience a better financial outlook professionally and personally.
Get rowing in the same direction with evidence-based education
Providers love to learn and are accustomed to receiving evidence-based information. It is important to arm yourself with the right data and success stories to help them understand the benefits of value. Also, with the right people communicating these messages, such as other champion physicians/clinicians with experience in VBC, you can effectively teach the tenets of high-value care and the quadruple aim.
Understand the nuances of your culture to unite your team
It is the people who make or break any organization. Make the investment in your people and teams so they can embody the quadruple-aim mission and vision. Ensure they are not focused on just the end game but all the in-between necessary to get you to the end state. Today, it could be said that we are a polarized country, yet this is one topic that we all can agree on; health care is unsustainable in its current state. I genuinely believe we can unite as Americans and get on the same page. We are in different learning stages, and if we bridge that gap with more outreach and better messaging, we can move the needle closer to VBC.
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