The health system, though, isn’t always ready for women when they do seek care. Primary care providers and gynecologists are usually the starting point for issues like stress incontinence, but access to specialists — such as urogynecologists and pelvic floor physical therapists — is more limited.
That shortage makes benefits design especially important. Rather than leave employees to navigate a fragmented system on their own, employers and health plans can build pathways that make evidence-based care easier to find, start, and complete.
Here’s how employers and health plans can ensure pelvic health care is part of a successful benefits strategy.
1. Integrate pelvic floor care into MSK care
It makes sense to start with the ties between pelvic floor disorders and MSK issues.
As an example, pelvic floor dysfunction and low back pain are closely connected. Many women getting help for back pain may unknowingly be dealing with pelvic floor issues at the same time.11 Multimodal physical therapy — addressing the pelvic floor alongside the hips, lower back and core — can provide reliable relief for many pelvic floor disorders and MSK problems.12
When pelvic health is built into the MSK benefit, it reaches women who might not otherwise seek out “pelvic floor therapy” on their own.
2. Expand reach through virtual and hybrid care models
Even when women are referred for in-person pelvic floor health therapy, fewer than half complete treatment. Distance to the appointment, scheduling conflicts and multistep referral processes are major barriers.13
Digital care removes those obstacles.14 A 2025 study found that a fully remote pelvic health program that combined biofeedback therapy, education and exercises resulted in a 77.6% completion rate and improvements in participants’ symptoms, mental health and work productivity.14
For employers, the right model is often hybrid: digital programs and virtual coaching for broad population reach, with clear escalation pathways to in-person or specialist-level care when clinical complexity warrants it.
3. Communicate clearly
Awareness is one of the biggest barriers to pelvic floor disorder care. Nearly half of women with urinary incontinence don’t think their condition is treatable.15 Many don’t recognize their symptoms as a medical issue at all. Benefits communication can change that. When communication is specific and timely, employees are far more likely to engage.
That can mean:
- Listing specific conditions — urinary incontinence, postpartum pelvic recovery — in benefits guides and open enrollment materials.
- Making sure HR teams and benefits navigators can speak to these issues if an employee brings them up.
- Timing outreach for the most relevant moments — during maternity leave, return-to-work or around perimenopause transitions.
4. Think in life stages, not just diagnoses
Pelvic floor problems often develop over time. Issues may start with a pregnancy, worsen after childbirth, shift again during perimenopause and increase with age. A benefits strategy that only responds reactively, after things have gotten serious, will always be playing catch-up.
Two periods in women’s lives are especially key for pelvic floor benefit outreach:
Postpartum: Access to early pelvic floor therapy reduces the odds of urinary incontinence by 37% and pelvic organ prolapse by 56% when compared to no treatment.16 And while many women are advised to do Kegel exercises at this stage, it’s also important they receive individualized instruction, which greatly improves efficacy.17
Menopause: Nearly half of postmenopausal women will experience a pelvic floor disorder, yet few benefits address the connection between hormonal changes and pelvic health.18 That’s a missed opportunity to improve outcomes and reduce costs.
Optum Women's Health Solutions covers this full continuum of women’s health — from pregnancy and postpartum recovery through perimenopause and beyond. MSK care, behavioral health support and clinical guidance work together as a seamless part of care.