Expand product and market analysis
Life sciences companies face greater competition in today's crowded market. Assessing product performance in this landscape requires a clear understanding of patient outcomes, adherence trends and other research-related patterns.
Integrated claims and electronic health records (EHR) data empower your commercial and research teams to uncover hidden intelligence that informs product and market strategy. Real-world data expands your analysis capabilities to reveal deeper insights.
Explore these real-world use cases to learn how integrated data can help you understand things like:
- How to improve medication adherence for your brand
- How to define patient cohorts for clinical research
- Therapy length of time and changes in therapy
- How to clinically profile patients
- Total cost of care considerations
Related healthcare insights
White paper
Real-world data can help evaluate the effectiveness of medications and therapies, which is why evaluation should be part of the investment.
Article
RWD pitfalls part 1: When working with real-world data, learn from the lessons of others to help maximize your own business return.
On-demand webinar
Optum experts give a snapshot of commonly encountered pitfalls when using RWD and recommendations to help avoid them in this PMSA webinar.