1. The reimagining of pharmacy services
While the pharmacy care services business model pioneered by Optum Rx has been evolving for decades, the pace of change accelerated rapidly in 2025. We fundamentally rethought longstanding practices, transparency, how pharmacies are reimbursed and the processes governing how members receive their medicines. These changes included:
- A commitment to pass through 100% of drug rebate discounts negotiated with pharmaceutical manufacturers to clients by January 1, 2028
- Initiatives to remove as many as more than 25% of prior authorizations
- Modernizations to payment models for pharmacies to more closely align with drugs costs
And this wasn’t change for its own sake. This seemingly diverse array of advances is each intended to boost the singular goal of transforming the PBM to provide greater plan value and service to our members.