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Driving specialist physician participation in value-based care

At the 2025 State Healthcare IT Connect Summit, Optum panelists discussed how State Medicaid data is driving value-based care with specialist physicians.

August 4, 2025 | 7-minute read

Watch the session on aligned payment incentives at the 2025 HIT Connect Summit

Historical context: APMs are not a new idea

Alternate payment methods (APMs) have the potential to improve health care quality and reduce cost by realigning payment incentives and care delivery. While it is typical for States and payers to focus on primary care models that implement shared savings and risk, much of health care spending is driven by specialist providers. 

The Health Care Payment Learning and Action Network (HCPLAN) is a group of public and private health care leaders dedicated to accelerating alternative payment model adoption. Since 2015, the organization has hosted summits, shared information, built consensus and measured APM adoption. 

The organization forms the basis of the annual APM Measurement Effort used to set value-based payment goals. The chart below highlights goals for payments tied to quality and value in each market segment through the adoption of two-sided risk alternative payment models. 

Episodic bundled payment models

CMS began developing programs devoted to episodic bundled payment models in 1996.

While this is not a new concept, the design, implementation and data have evolved over time, based on learnings. The timeline reflects a shift toward value-based care, aiming to enhance care coordination, improve patient outcomes and control costs.

Today, data warehouses, data lakes and other advancements in States’ technical solutions:

  • Make it easier to define a clinical pathway for targeted populations 
  • Set an incentive model using bundled payment APMs
  • Put clean, recent, actionable data into the hands of clinicians 
  • Allow clinicians to define personalized clinical care pathways to drive change 

Specialized health homes

Specialized health homes initially were based in primary care and focused on pediatric patients. They have evolved and expanded to include specialized populations and promote collaboration between specialists and primary care providers, ensuring comprehensive care management for complex patients with specific health needs.

Specialized health homes incorporate specialist-based providers by incentivizing comprehensive and coordinated care for individuals with complex health needs.

Current and emerging specialized health home models are characterized by:

 

  • NCQA-established standards with pay-for-performance elements 
  • Prevalence in behavioral health and oncology 
  • Specialist engagement for complex, high-cost member management 
  • A focus on actionable events
  • Technology integration and predictive methods

  

How can States drive implementation of value-based care?

To drive implementation of value-based care, States can require MCOs to:

Set targets for payments made through APMs with potential penalties and incentives for meeting or failing to meet requirements 

Develop a VBP strategy based on State guidelines

Participate in State-directed VBP initiatives

Value-based payment models for specialists

States interested in driving savings through APMs can leverage lessons learned from current models implemented by CMS. In addition, State Medicaid agencies are creating their own episode definitions tailored to the populations in a given State. 

Practical steps for program development

“I have seen in the past where programs are implemented based on observations from other states, but applying that data analysis to your own state is not ideal because there can be nuances and demographic differences between one state and another that make a model successful in one area but not effective in another,” cautions Goodyear. 

“So really dive into data-driven analysis and make sure stakeholders are engaged so that incentive structures are designed in a way that will motivate MCOs, providers and members to realize change.”  

The steps below will help States as they consider how to implement a program to meet their goals

  • Establish specific, measurable, achievable, time-bound goals tied to State or enterprise priorities.
  • Track and communicate progress so stakeholders are aligned with program objectives.

  • Use robust data analytics to define strategy, monitor performance and identify areas for improvement.
  • Review performance data to make informed decisions.

  • Engage healthcare providers, patients and payers in the design and implementation of the program.
  • Establish buy-in and collaboration for long-term success.

  • Design incentive structures that reward both improvement and high performance.
  • Create incentives that are substantial enough to motivate change.
  • Consider risk track options to maximize penetration in voluntary models.

  • Provide education and training for healthcare providers, so they understand the program.
  • Ensure participants have the knowledge, information and tools needed to meet targets.

  • Focus on patient outcomes and satisfaction.
  • Make sure tools promote thorough patient navigation and follow-up processes.
  • Incorporate patient and provider feedback to ensure the program meets their needs and improves their experience.

  • Maintain open lines of communication with all stakeholders.
  • Provide regular feedback and timely reporting to support performance and progress towards goals.

  • Be prepared to adapt the program based on feedback and changing circumstances.
  • Remain flexibile to address unforeseen challenges and ensure the program’s long-term success.

  

Model design best practices

When it comes to model design, the Optum team offers these recommendations:

Target price setting

Determine accurate, clear target prices based on historical data analysis aligned with defined care pathways, and adjust for risk, market trends and policy changes.

Beneficiary attribution

Enable buy-in and action with transparent, clear communication regarding attributed members.

Coordination

Define approaches and mechanisms to facilitate better communication and planning between specialists, hospitals, outpatient services and post-acute care providers.

Risk sharing

Consider upside and downside risk to encourage providers to manage costs, vary risk tracks to facilitate penetration, and avoid unintended consequences through advanced analytics.

Sources of value

Quantify actionable opportunities and communicate expectations clearly to increase efficiency and improve quality.

Continuous evaluation

Evaluate and adjust the model continuously to ensure it meets goals.

   

Benefits and challenges with specialist APMs

For the State or health plan:

  • Proven ROI through aligned payment incentives
  • Reduced medical costs
  • Care delivery in appropriate settings
  • Efficient clinical care pathways
  • Aligned clinical and quality measures and incentives
  • Quality and cost efficiency for expanded provider pool

For the member:

  • Improved quality and better outcomes
  • Improved experience and care coordination
  • Integrated and coordinated care supporting physical and mental health of complex patients
  • Support for all members, including those with specialized behavioral health conditions

For the provider:

  • Shared savings paid to the provider
  • Improved care for patients because payment structures incentivize holistic care
  • Integrated care planning and reporting identifies members' medical needs and improves transparency for the provider

Case study: State-mandated episodic bundled payment VBP

Need

Two MCOs operating in a State-mandated episodes of care program needed an end-to-end platform and value-based SME support to meet State-mandated guidelines.

Solution

Optum implemented and provided ongoing operational support for 53 episodes across 2 of the 3 managed care organizations operating in the State. This comprehensive solution was specifically designed to ensure compliance with State requirements and help achieve measurable outcomes, including:

  • Lower cost
  • Defined clinical pathways
  • Quality metric performance
  • Improved patient experience
  • Provider engagment
  • Operational efficiency

Results

One State realized $56.5 million in annual medical expense savings with maintained or improved quality, as published in an independent analysis.

Case study: National payer with episodic bundled VBP models

Need

A health plan with 7 million Medicaid members needed help implementing and operating a VBP program to support financial and clinical objectives.

Solution

The plan implemented a comprehensive cloud-based platform featuring a model that enabled nationwide market analysis to determine which episodes should be targeted for implementation. This solution applied Prometheus definitions with potentially avoidable cost categories to define savings and was combined with custom episode support to meet specific State-mandated requirements.

Results

  1. Contracted providers achieved 3.5% annual savings of $97 million, based on matched cohort comparison of contracted and non-contracted groups.
  2. All 24 contracted States, as well as the contracted providers across 18 States, are being served with ongoing opportunity analysis.

Summary

Elements for success 

“For these programs to be successful, States need people, action, data analytics and technology operating on the same frequency,” explains Zielinski. “A program will be most successful if these elements are considered before planning a program.” 

Mitigating challenges and risks 

Before launching an APM initiative centering on episodes or specialty involvement, consider these challenges and risks:

  • Resistance to change: Align incentives and structure programs to demonstrate value. Include provider feedback in the design. Integrate education and funding into the organization.
  • Implementation costs: A program can require significant changes to systems, care coordination, data aggregation, sharing and monitoring.
  • Quality: Establish clear and fair quality metrics aligned with objectives and State priorities to ensure cost and efficiency gains do not compromise quality.
  • Data sharing: Ensure compliance with privacy laws and regulations while sharing coordinated care information.
  • Patient selection: Establish clear attribution requirements and avoid unintended consequences like cherry-picking healthier patients.
  • Insurance risk management: Leverage risk adjustment and outlier provisions to address providers' financial concerns due to insurance risk (random medical cost variation).
  • Enrollment volatility: Program elements should mitigate insurance risk and continuous enrollment concerns.

Find out how Optum supports payment program design and implementation

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